We learn a lot about how people are thinking by paying attention to the details of the language being used – particularly in turbulent times.
An obvious example is with sports fans. “WE won at the weekend!” as opposed to “THEY lost at the weekend.”
Using ‘We’ indicates collaboration, and taking collective responsibility.
Using ‘They’ is a sign of division, and apportioning blame.
This isn’t only relevant to your favourite sports team. How do we talk about the other people in our lives?
And how do they talk about us?
