Small Groups, Big Change

From a few tweets, to being nominated for a Nobel Peace Prize.

That’s quite a journey …

Sleeping Giants started with a couple of people running a single social media account, with the intention of countering misinformation and hate speech. The idea gradually spread, and now the organisation has branches in multiple countries - and has been nominated for a Nobel Peace Prize.

Sometimes, I find myself wondering if small groups of people can really make any difference in the world. Stories like this remind me that they can …

Maybe that’s the only way things change?

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

— Margaret Mead

PS Sleeping Giants was co-founded by Nandini Jammi, who now runs Check My Ads Institute. They do amazing work cutting disinformation off at its source - well worth checking out if you’re interested in how we might cut down the polarisation and outrage so common on the internet.