Tag: Legacy

I’m A Hypocrite. [And That’s OK].

Yvon Chouinard, founder of Patagonia, has just given his company away. As he says, “instead of ‘going public’, you could say we’re ‘going purpose’.” Transferring the entire billion-dollar business to a trust “dedicated to fighting the environmental crisis and defending nature” is the latest example of how they are reimagining capitalism. Patagonia are a company I have long admired. They openly confront the tension of both being a clothing company and thereby contributing to the

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Weekly [digital] email to help navigate the [analogue] world …