Are BrewDog ‘beerwashing’?
14 November 2022
This week, BrewDog launched their ‘anti-sponsor‘ marketing campaign, which aims to highlight the human rights abuses in the 2022 FIFA World Cup host nation, Qatar. On the surface, this seems like an admirable stance from a purpose-driven company … but there has been huge pushback. Why? To begin, it’s worth being clear on some of the recent history:June 2021 :: ‘Punks With Purpose‘ published an open letter to BrewDog, highlighting what they called “toxic workplace
