Tag: Patagonia

Yvon Chouinard, founder of Patagonia, has just given his company away. As he says, “instead of ‘going public’, you could say we’re ‘going purpose’.” Transferring the entire billion-dollar business to a trust “dedicated to fighting the environmental crisis and defending nature” is the latest example of how they are reimagining capitalism. Patagonia are a company I have long admired. They openly confront the tension of both being a clothing company and thereby contributing to the