Tag: Purpose

Are BrewDog ‘beerwashing’?

This week, BrewDog launched their ‘anti-sponsor‘ marketing campaign, which aims to highlight the human rights abuses in the 2022 FIFA World Cup host nation, Qatar. On the surface, this seems like an admirable stance from a purpose-driven company … but there has been huge pushback. Why? To begin, it’s worth being clear on some of the recent history:June 2021 :: ‘Punks With Purpose‘ published an open letter to BrewDog, highlighting what they called “toxic workplace

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The Difference Between Passion and Purpose

“We’re short of leaders and trees.” Paul Polman I attended an awesome webinar this week organised by the Global Executive Leadership Initiative with Paul Polman as the key speaker. The biggest takeaway for me was Paul’s distinction between passion and purpose, and how understanding the difference is a critical element of leadership. Passion is doing something you care about and enjoy – pursuing your dreams. [Nothing wrong with that]. Purpose, however, is about putting yourself

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Weekly [digital] email to help navigate the [analogue] world …

Weekly [digital] email to help navigate the [analogue] world …