Tag: language

Being ‘The Best’

What does it mean to be ‘the best’? Not many words have an absolute definition. ‘Ugly blue car’ seems to present a clear picture, but ‘ugly’, ‘blue’, and ‘car’ all depend on our individual perception and understanding. Where one person sees an ugly blue car, another might see a beautiful turquoise 4×4. There are some words where it’s important to define what they mean – for us. ‘Success’ is a good example. Using someone else’s

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“I’m at low tide.”

“I’m at low tide,” said a friend today. Even though I walk my dog along the beach every day, I hadn’t previously thought much about the tides as a metaphor. I like it … low tides are distant and calm, the ocean seems warm and inviting … and it’s also full of potential – the energy is still there, and you know a high tide is coming … How we talk about things shows how

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The Difference Between We And They

We learn a lot about how people are thinking by paying attention to the details of the language being used – particularly in turbulent times. An obvious example is with sports fans. “WE won at the weekend!” as opposed to “THEY lost at the weekend.” Using ‘We’ indicates collaboration, and taking collective responsibility. Using ‘They’ is a sign of division, and apportioning blame. This isn’t only relevant to your favourite sports team. How do we

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Cheat Days and Debt Cards

In his book “The 4-Hour Body”, one of the many things Tim Ferriss talks about is the Slow Carb Diet. Go here for details, but for now I want to focus on one of the key components – Cheat Day. The basic idea is that you follow the eating programme strictly for six days of the week, then on the seventh day, you can eat whatever the hell you like. Breakfast for me on Cheat

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Weekly [digital] email to help navigate the [analogue] world …

Weekly [digital] email to help navigate the [analogue] world …